The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee – Editor, Autocar India – and Sergius Barretto – Managing Editor, Autocar India – discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.
Editor: Deven Bhalla
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Chapters –
0:00 – Introduction
0:36 – Jimny sales decline
1:59 – What went wrong?
3:25 – No diesel option
4:58 – Making a fun product practical
8:05 – Overemphasis on off-road ability
10:08 – Jimny 4×2
11:20 – Discounts
11:50 – Poor conversions
12:25 – City and highway use
14:00 – What can be done?
15:05 – Social media and customer clinics
16:35 – Electric Jimny
17:29 – Global appeal
17:48 – Toyota-badged Jimny
19:03 – New engines
19:21 – Looking ahead
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